SEO specialists often also use the tool, but Smink Industry Email List questions its reliability. You can be found on everything you write about. If you allow yourself to be limited by the information from keyword tools, you may miss a lot of Industry Email List opportunities for findability. Also read: Google's search results page is changing: how can you still make an impact with SEO? Within the vision of horizontal SEO, you create content Industry Email List about anything that you think your potential customer might find interesting. A point of attention here is the distribution of the information per page.
What information do you bundle on one web Industry Email List page and which information do you spread over several pages? SEO is all about the relevance of every single page. By making a good page about a specific topic, it can be Industry Email List found on countless searches. Often also on searches that you had not thought of in advance. Long-tail versus horizontale SEO You have probably heard of the term long tail within SEO . These are Industry Email List specific searches with less search volume. You might think that a horizontal SEO strategy is the same as a long tail strategy. That is only partly true.
Long tail is certainly a way to get found, but Industry Email List horizontal SEO goes beyond just long tail. This way you will also look at the interests of your target group and the customer journey that is being taken. You often come up with Industry Email List ideas other than long tail search terms. Example Short tail : food bowl cat Long tail : food bowl cat with chip Horizontal SEO : How do I feed multiple cats separately? How can I keep Industry Email List track of how much each cat eats? Feed cat with diet food separately Cat eats chunks of other cat Cats fight over food Advantages and disadvantages of horizontal SEO Every SEO strategy has its pros and cons, including horizontal SEO.